Chorion Signs Global Partners for Mr. Men

Chorion has signed new licensing agreements in the United States, Europe and Down Under for the animated preschooler series The Mr. Men Show.

In the United States, Fisher Price, Sony and Penguin have signed on to debut this fall new lines of toys, DVDs and tie-in books based on The Mr. Men Show. The new products will be timed for release in conjunction with the airing of season two of the Emmy-nominated series on Cartoon Network. Also signing on are Jay at Play for novelty room d’cor, Liquid Crystal for personal care items, and Demand Made for T-shirts.

The Mr. Men licensing program will expand in the United Kingdom, with electric goods from Martin Yaffe, apparel from The Corporate Clothing Co., and renewed deals for stationery with Blueprint and homewares with Euromark.

Down Under, Qantas has renewed its deal for flight activity kits and Fonterra Brands will debut a new line of yogurts in September.

Additional deals include signing CPLG to represent the Mr. Men brand in Germany, Canal Toys of France taking on arts and crafts and Fisher Price as master toy licensee.

The deals were announced in the wake of the 2009 Licensing Expo.