Leading U.K. literary-based brand owner and manager Chorion Ltd. today announced the acquisition of independent licensing company The Copyrights Group Ltd. Neither side has disclosed financial terms of the agreement, which creates one of the most comprehensive portfolios of classic licensing and merchandising brands in the world.
Copyright’s client brands range from such British children’s classics as Beatrix Potter, Paddington Bear, Raymond Briggs’ The Snowman, Spot and Horrible Histories to lifestyle brands such as Marie Claire, Rough Guides and The Country Diary of an Edwardian Lady. These properties join Chorion’s portfolio, which includes Noddy, Mr. Men and the works of Agatha Christie. The company is preparing the international launches of two new television series featuring Mr. Men and Enid Blyton’s Famous Five.
Sally Floyer, managing director of Frederick Warne, owners and publishers of Peter Rabbit, and part of Penguin Books Limited, comments, ‘Copyrights has been Warne’s licensing agent for twenty- three years, and we are looking forward to continuing to work closely with Nicholas and his team under their new ownership, and to exploring the opportunities for growth which will come with their being part of a bigger entity with Chorion’s resources, reach and expertise.’
A major focus for Chorion will be the expansion of the Copyrights’ brands in key international territories, including the world’s two biggest markets: North America and Japan.