Cartoon Network’s global merchandizing and licensing division, Cartoon Network Enterprises (CNE), has signed an exclusive, long-term partnership with Hallmark Cards Inc. Under the multi-year deal, Hallmark will have exclusive rights to create greeting cards, party supplies and other personal expression products based on all Cartoon Network original properties for distribution in the U.S and Canada.
‘Our partnership with Hallmark will pave the way for our portfolio of Cartoon Network original series in this critical category of social expressions products,’ says Christina Miller, VP of consumer products for Cartoon Network Enterprises. ‘It will also give our fans the opportunity to use the humor, action and tone of the shows they love in everything from their celebrations to their personal expressions.’
‘This multi-year, multi-property arrangement will allow Hallmark to spend time and creative energy in not only creating products for today, but also to take an innovative approach as the characters and story-lines evolve,’ adds Karen Mitchell-Layton, VP of licensing acquisitions at Hallmark.
Kansas City-based Hallmark Inc., which publishes products in more than 30 languages and distributes them in more than 100 countries, reported consolidated net revenues of $4.2 billion in 2005. The Cartoon Network deal will see the company this year releasing products based on such hit animated series as Foster’s Home for Imaginary Friends, Ben 10, The Powerpuff Girls, Ed, Edd and Eddy, Hi Hi Puffy AmiYumi, My Gym Partner is a Monkey, Camp Lazlo and The Grim Adventures of Billy and Mandy, as well as various Adult Swim properties.