Cartoon Network Inks Apparel Deals

Cartoon Network Enterprises has struck three new licensing agreements that will see new apparel lines based on two of the network’s hit animated shows. Olaes Design and Marketing (ODM) and SGFootwear will respectively produce t-shirts and shoes inspired by the new hit action-adventure series, Ben 10. Meanwhile, Mighty Fine will develop juniors’ and tweens’ fashions based on long-standing favorite, The Powerpuff Girls.

ODM, which specializes in the young men’s and boys’ market, will develop both long- and short-sleeved t-shirts and sweatshirts featuring images of the Ben 10 alien heroes. The product line will be available in mid-tier and department stores beginning this fall. Slated to arrive at retail nationwide in the spring of 2007, SGFootwear’s Ben 10 line will range from athletic shoes to flip-flops.

A Cartoon Network original, Ben 10 debuted in January of this year and airs five nights a week at 5:30 p.m. The series follows the adventures of 10-year-old Ben Tennyson, who investigates a crashed meteorite and discovers a strange wristwatch-like device that allows him to transform into 10 different alien beings, each with unique powers and abilities. The property’s master toy licensee is Bandai America Inc., which has action figures, playsets and other toys available at retail.

Mighty Fine has signed a multi-year deal to develop a line of knit tops, t-shirts and fleece tops featuring The Powerpuff Girls characters Blossom, Bubbles and Buttercup, as well as icons and logos. The line will sport a retro edge and will be sold through specialty and boutique stores as well as upscale department stores beginning this fall, with prices ranging from $25 to $50.

Created by Craig McCraken, the Emmy-winning The Powerpuff Girls follows three super-powered sisters who routinely save the world from a host of evil super villains’all before bedtime. With more than 75 licensees, the property has become a billion dollar business globally.

Los Angeles-based Mighty Fine is the creator and licensor of such characters as French Kitty, Ruby Gloom and Bad Cat, and is the creative force behind the fashion brands Doe and Disney Couture.