Cartoon Network In Mattel’s Toy Box

Cartoon Network has granted Mattel Inc. its master toy licenser in a long-term, global deal covering original Cartoon Network properties for kids 6-11. Mattel also has a first-look option on all newly created original series and programming.

Working with Cartoon Network Enterprises, the boradcaster’s worldwide consumer products division, Mattel will produce vehicles, action figures, playsets, role-play items, board games, puzzles youth electronics and other products based on such series as Fosters Home for Imaginary Friends, The Powerpuff Girls, Camp Lazlo, Ed, Edd n Eddy, The Grim Adventures of Billy & Mandy, the newly launched My Gym Partner’s a Monkey and The Life & Times of Juniper Lee. Existing relationships for other original series will remain unaffected by the deal.

The Foster’s Home product lines will be the first to roll out at retail in 2007. Toys based on Ed, Edd n Eddy, Camp Lazlo and The Grim Adventures of Billy & Mandy will also shortly after. Cartoon Network Enterprises also offers consumer product programs for such animated franchises as Ben 10, Hi Hi Puffy AmiYumi, and the [adult swim] lineup.