Cartoon Network Enterprises and Future Kid & Real Estate Co. have entered into an agreement to build a fully branded Cartoon Network indoor theme park in Kuwait City. Scheduled to open in 2008, the venture represents Cartoon Network’s first foray into branded amusement destinations within the EMEA region, which has already attracted DreamWorks Animation, Universal and Marvel Ent. to Dubai. The Marvel park will feature animated Nickelodeon characters as well.
‘This is a timely and exciting deal which puts Turner at the heart of a thriving entertainment industry in the Middle East,’ says Jeff Kupsky, president of Turner Broadcasting System Europe. ‘The Kuwait City indoor theme park will enable visitors to sample the Cartoon Network experience on a grand scale, and truly interact with our characters and brands.’
Covering more than 3,500 square meters, the Cartoon network park will include games, rides, costumed characters, shops and promotions with onsite food and beverage outlets. It will join a network of ten family entertainment centers owned by Future Kid & Real Estate across Kuwait.