Customized merchandise e-commerce company CafePress and North America’s anime/manga mega house VIZ Media have announced a partnership to offer fans a curated selection of official and fan-designed products incorporating VIZ Media’s best-loved anime brands for lifestyle brand Toshin. Through the deal, Toshin products featuring characters from Naruto Shippuden, Bleach and Death Note will be available to purchase and customize online.
The lifestyle brand Toshin, meaning “fighting spirit” in Japanese, will have its most popular warriors prominently featured on a robust line of highly customizable gear, including t-shirts, hoodies, and accessories, such as cell phone and iPad cases. In addition, fans will be able to create unique Toshin products by choosing from a selection of backgrounds that can be combined and integrated with their favorite full-color character artwork. Consumers can access and download a range of artwork to create fan designs directly from each anime brand store.