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Bridge Direct Gets Master Toy for Looney Tunes
Warner Bros. Consumer Products has announced that global children’s consumer products company The Bridge Direct, Inc. is now master toy licensee for the beloved Looney Tunes property and its latest television series incarnation, The Looney Tunes Show.
Under the agreement The Bridge Direct will develop a comprehensive product line based on the iconic characters Bugs Bunny, Daffy Duck, Sylvester, Tweety, Taz, Road Runner and more. The line will include plush, figures, playsets, vehicles and role-play items and is set to debut at the American International Toy Fair in New York this month and hit retailers in fall 2012.
“The Looney Tunes continue to transcend generations of fans and we couldn’t be happier to partner with The Bridge Direct as the master toy licensee of this cornerstone property,” said Karen McTier, executive vice president of Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products. “With these beloved characters, and the fresh new The Looney Tunes Show animated series, we are excited to offer fans of all ages so many new and exciting toys and products to bring their imagination to life.”