Brand Champions has been tapped as the worldwide licensing representative for the Target Entertainment musical online property Brit Chicks.
The property is a girls fashion and lifestyle brand set to launch in October with a social networking site where girls ages 7 and up can make friends, chat and share adventures about the Brit Chicks, a girl-group sensation taking the world by storm.
The property will also offer original songs through the Brit Chicks web site and iTunes, with a CD release also planned.
‘The licensing program will be fashion-led with apparel and accessories high on the agenda,’ Helen Howells, global brand director at Target Entertainment Group. ‘We are also keen to extend the program in to publishing and gaming.’