Boomerang Makes Fruity Supermarket Sweep

Picnic basket snatcher Yogi Bear would be thrilled to find himself in a grocery store, and that’s exactly where he’ll be seen this summer as Boomerang teams up with Sunkist Growers, Del Monte Fresh Produce and the National Watermelon Promotion Board for a promotion dubbed “The Wacky Days of Summer.” This nationwide campaign was designed exclusively for Albertsons supermarkets to encourage children and families to eat fruit and urge their cable providers to carry Boomerang, Cartoon Network’s sister cable outlet dedicated to classic toons.

Cartoon Network Sales and Marketing Sr. VP of promotions marketing Phyllis Ehrlich states, “One of our marketing goals with Boomerang is to find new means of spreading the word to parents around the country of this marvelous cable service, which provides familiar, trusted entertainment for kids in a commercial-free environment.”

The Wacky Days of Summer is Boomerang’s first-ever consumer promotion since the network launched in April of 2001. The campaign will enlist 1,272 participating Albertson’s grocery stores in 37 markets from August 1 through September 30.

A total of 22 in-store live events at select Albertsons locations will include costume character appearances, radio broadcasts and even a watermelon-eating contest.