Organizers of the Brand Licensing Europe event, taking place in London October 13-15 this year, have announced the 2015 judges for its License This! challenge. The panel will be chaired by Kelvyn Gardner (managing director, LIMA UK). He is joined by Charlie Donaldson (joint managing director, Rocket Licensing), Tom Gunn (international brand director – EMEA, MTV Networks) and Wendy Munt (consultant, Be Inspired Consulting).
License This! offers new concepts the chance to break into the global licensing industry, and is open to any new artwork, brand or character that has no merchandising deals in place or pending. The judges will shortlist four entries to be pitched to them live in front of an audience at BLE on Oct. 15. This year’s prize, valued at over 6,000 BPS, comprises a fully furnished stand at BLE 2016, a one-year LIMA membership and a ticket to the LIMA Licensing Essentials Course & Spring Fling Networking Party in May 2016.
Last year’s License This! winner was RaNT! — a fun, irreverent character who has something to say about the parts of modern life that really get on our nerves. Created by Adam Bestwick at Fourth Wall Brands, RaNT! has gone on to develop a series of lunch ware and stationery offerings. A dedicated microsite is in development, and the team is exploring additional product areas, including babywear.
See http://brandlicensing.eu for entry forms and competition rules.