Bandai Toys with Ben 10

Bandai America Inc. and Cartoon Network are releasing a line of toys based on Cartoon Network’s original sci-fi action series Ben 10 this month. The slate of products includes a variety of one-of-a-kind action figures in different sizes, alien vehicles and role-play items.

Ben 10 centers on 10-year-old Ben Tennyson, who finds a strange a wristwatch-like device inside a crashed meteorite and discovers that it has the power to transform him into ten different alien beings, each with unique powers and abilities. The gadget, know as the Omnitrix, helps ben fight evil, but also gets him into trouble when he uses it to satisfy his own curiosity.

Created by Man Of Action, the collective name for Joe Casey, Joe Kelly, Duncan Rouleau and Steve Seagle, Ben 10 is produced at Cartoon Network Studios in Burbank, Calif. The show debuted on Cartoon Network in January, with new episodes recently launching in late May. As of June 5, the show has been stripping every weekday at 5:30 pm.

Ben 10 is one of the most unique toy lines ever created by Bandai America,” says the company’s VP of marketing, Michael Riley. “Not only are we leveraging our past successes in the boys’ action figure aisle, we’re taking traditional product categories and adding lots of new and interesting play patterns to make this dynamic lineup unlike anything out there today.”

Key products include collectible four-inch figures of all of Ben’s ten aliens, including Heatblast, Greymatter, Fourarms and Stinkfly. Each will come packaged with an exclusive animation disk of 8 cels from the show that can be used with the Alien Laboratory playset. The animation discs can also be used in the Omnitrix Alien Viewer, a device that allows users to see Ben transform right before their eyes. Kids will also be clamoring for Metamorfigures, eight-inch aliens that transform into unique spy gear, including a working flashlight, binoculars and a water gun.