Bandai America Role Plays with Ben 10

Toymaker Bandai America and Cartoon Network have joined forces to launch ‘Release Your Inner Alien,’ a 20-city promotional tour designed to get kids excited about the animated series Ben 10 and the new Deluxe Omnitrix role-play toy, which is scheduled to arrive at retail this Fall. The tour kicks off on Friday, Sept. 7 in Toronto, and will continue on to other areas of Canada and the United states through Oct. 28.

Simultaneous events will take place on both coasts as two teams journey across North America in their customized Ben 10 vehicles. Kids and families are invited to join in the fun by attending in-store demos, scoring prizes and coupons, and test driving the life-sized Omnitrix toy, which is outfitted with a wearable flat screen TV monitor and features an LCD game.

Ben 10 products from Bandai America currently on the market include action figures, vehicles, playsets and alien collectibles and more from. Other key items to launch this fall include new four-, six- and 12-inch alien figure collections,
transforming Metamorfigures and alien ships, and the Alien Voice Changer.

Now it its fourth season, Ben 10 can be seen daily on Cartoon Network. A live-action television movie titled Ben 10: Race Against Time will debut this November. For more information on the ‘Release Your Inner Alien’ tour and a full schedule of events, go to