Genius Products Inc., the exclusive U.S. home entertainment distributor for The Weinstein Co., has sold its Baby Genius brand back to creators Klaus Moeller and Larry Balaban and their newly formed Pacific Entertainment Corp. The deal enables Genius to focus distribution efforts on feature film titles, while retaining exclusive U.S. distribution rights to Baby Genius and other preschool brands.
The deal includes all worldwide rights and existing licensing agreements for the Baby Genius and Wee Worship preschool brands, along with a production deal for Little Tikes music and DVD series. Genius Products will continue to distribute DVDs, music CDs and all other products under the Baby Genius, Little Tikes and Wee Worship brands.
Moeller comments, ‘As Genius focuses in on its new wealth of top independent and mainstream titles, we intend to develop these preschool brands across all product categories in order to capitalize on Genius Products’ increasing distribution capabilities and market share.’
Pacific Entertainment plans to release two new Baby Genius DVDs and two new Little Tikes DVDs this year. Meanwhile, Genius Products will handle home video distribution for The Weinstein Co.’s first animated feature, Hoodwinked, which was a surprise hit with moviegoers over the Martin Luther King, Jr. holiday weekend. Other potential releases for the company include sequels to Sin City, Scary Movie, Kill Bill and Teenage Mutant Ninja Turtles.