Atlantyca Entertainment kicked off the weekend by launching its first official North American e-commerce site, Geronimo Stilton Official Merchandising. The B2C online store will offer a unique line of Geronimo Stilton products managed by MyLocker, through a licensing partnership secured earlier this year between the brand’s exclusive North American licensing agent Lawless Entertainment and MyLocker.
Fans of the intrepid mouse will be able to pick up a variety of products, including a line of apparel which customers can customize by selecting artwork of their choice from the Geronimo Stilton Classic, Geronimo Stilton Sport and Geronimo Stilton Prehistomice collections to adorn one of over 200 products for children, men and women — including tees, hoodies, bags, caps and more.
“As the Geronimo Stilton books continue to be extremely popular throughout North America, our beloved mouse has an enormous amount of young readers and loyal fans who have anxiously been seeking to know how they can extend their reading adventures by purchasing their own official products” said Atlantyca’s Licensing Manager, Marco Piccinini. “Our wonderful relationship with the dynamic MyLocker permits us to extend the Geronimo Stilton brand even further throughout North America and most importantly, is connecting us with our highly valued Geronimo Stilton fans! We are excited to introduce this newest endeavor and look forward to introducing additional collections throughout the year that fans will be certain to adore.”