Milan-based Atlantyca Ent/ has been named the exclusive licensing and merchandising agent in Italy for Taffy Ent.’s popular animated children’s brands Code Lyoko, Growing Up Creepie and Dive Olly Dive! The agreement is first consumer products representation deal for Atlantyca’s dedicated licensing, which was extablished just weeks ago.
Atlantyca will secure and manage the licensing and merchandising programs throughout Italy for each brand and explore opportunities in all key licensing categories, including toys and games, apparel, accessories, collectibles, stationery and packaged goods. The new licensing division, headed by Elisa Pezzutti, manages all of Atlantyca’s character and entertainment properties in Italy, including the highly-successful worldwide children’s book property Geronimo Stilton.
“Taffy Ent. is one of Atlantyca’s most valued partners and this is a great opportunity for both companies to expand our relationship even further,” said Pietro Marietti, Chairman Atlantyca Entertainment S.p.a. “Similar to the key role they will play in the growth of our Geronimo Stilton brand outside of Italy, we look forward to being an equally integral part of the growth of some of Taffy’s key properties in Italy.”
Code Lyoko is a fantasy action-adventure series that follows of four students who discover the existence of a mysterious parallel universe, a virtual world called Lyoko. Yumi, Ulrich, Odd and Jeremy discover that both Earth and Lyoko are being threatened with destruction by a super virus, X.A.N.A., which has infected the Super Computer that controls everything. Joined by Aelita, a virtual being from Lyoko, the students leave their ordinary boarding school on Earth and become action heroes in a strange new world.
Growing Up Creepie is a comedy series that takes an irreverent look at adolescence through the eyes of Creepie Creecher, a young girl abandoned as a baby and raised by a family of bugs. With a praying mantis mother, a vampire mosquito father and a gnat and pill bug for brothers, Creepie must now learn how to deal with the most bizarre and unpredictable species on the planet ‘ teenagers.
Dive Olly Dive! is a preschool adventure/discovery show following the fun-filled underwater escapades of Olly and Beth, two young research submarines-in-training. The two live in a deep-sea research center known as SURF (the Special Underwater Research Facility), where they experience the joys and challenges of life in their underwater world.