HIT Entertainment has gone with Fisher-Price as the worldwide master toy licensee for its animated series Angelina Ballerina: The Next Steps.
The deal gives Fisher-Price the opportunity to develop and market a wide range of toys based on the series, including figures and dolls, playsets, dollhouses, vehicles, plush toys and preschool toys.
The toys will be produced the brand name of Fisher-Price parent company Mattel, and is set to debut in the fall exclusively at Target and arrive in other retail outlets in 2011.
‘Fisher-Price is a world-class toy company and the best partner to bring creative, quality Angelina Ballerina toys to the global stage,’ said Jeff Dunn, president and CEO, HIT Entertainment. ‘Angelina Ballerina is a beloved publishing property for more than 25 years. With her new CG animated series being enthusiastically embraced by parents and children around the world, we look forward to working with Fisher-Price to create toys that will enhance the Angelina experience, and grow the long term business for this brand.’