Activision Inc. has been awarded Entertainment Licensee of the Year in the Hard Goods category by the International Licensing Industry Merchandisers’ Association (LIMA). The award is in recognition for Activision’s Spider-Man video game based on the blockbuster Columbia Pictures/Marvel Studios film. Lori Plager, Sr. director of licensing for Activision, accepted the award during LIMA’s annual awards gala on June 11 at the New York Sheraton Hotel.
Recipients of the Annual Licensing Awards were selected by more than 1,000 members of LIMA worldwide.
The Spider-Man video game was developed by Activision through a license from Spider-Man Merchandising LP, a 50/50 limited partnership comprised of Marvel Enterprises Inc. and Sony Pictures Consumer Products Inc. Spider-Man Merchandising LP oversees the licensing and merchandising for Columbia Pictures’ upcoming sequel The Amazing Spider-Man, as well as Sony Pictures Television’s new Spider-Man animated television series.