Acamar Films’ animated preschool property Bing is cuddling up even snugger with master toy partner Fisher-Price, growing the alliance which first began in 2014.
“Our relationship with Fisher-Price is at the heart of our growing Bing licensing program, and the toy line will continue to contribute to Bing’s success as we extend not just in the UK but also internationally,” says Bethan Garton, Acamar Films’ Head of Licensing. “Fisher-Price has a great team working on Bing, and we want to take this opportunity to thank them for their hard work so far in delivering best-in- class toys to little Bingsters.”
Since the original agreement was put in place, the Bing toy line has received strong retail distribution and support across key accounts — including grocers, high street and specialist retailers. Fisher-Price recently launched a new feature plush and TV driver, Toilet Train Bing — in alliance with Acamar, a strong marketing plan will support the newest bunny buddy’s launch leading up to the 2018 holiday season.
“Acamar has been a fantastic collaborative partner and we see tremendous global potential with their Emmy Award-winning show Bing,” said Lauren DeFeo-Duchene, VP, Global Marketing for Fisher-Price Licensed Pre-School. “We look forward to working closely with Acamar as we expand the Bing toy program into new markets around the world.”