Aardman Digital is creating a new kids fansite for the international animated series The 99. Created by Kuwaiti psychologist, Dr. Naif Al-Mutawa, The 99 is a comic book brand and animated TV show created with the intention of providing new role models for young people all over the world. The superheroes are based on Middle Eastern principles and Islamic archetypes that possess values that are shared worldwide.
Aardman Digital, the digital arm of Aardman, has been commissioned to devise and develop a multinational, inclusive digital home for the property. The new website will eventually be a bilingual destination that includes sophisticated and cleverly designed mechanics which allow children from across the world to work together, no matter what language they speak, to play and socialize within the world of The 99.
“The animation successes and unique understanding of a child’s imagination made Aardman the standout creative choice to help shape the digital future of The 99 Kids. And boy, did we make the right choice!” says Dr. Naif Al-Mutawa, CEO, Teshkeel Media Group.
Jemma Kamara, Aardman’s digital producer adds, “I met Dr. Naif Al-Mutawa at a conference last year after hearing about The 99 comic books. I was immediately intrigued by the brand because of its values and objectives, and the engaging way it has created new role models for youngsters all over the world. For us, the challenge was how to create a truly multinational experience where language and cultural differences didn’t get in the way of playing together. We came up with an idea that allows kids from all over the world to play collaboratively together by working towards common goals, all of which is underpinned by the values of the brand.”
The 99 has also recently launched on Cartoon Network’s Toonami, the broadcaster’s premier satellite channel for kids, in 24 countries around the world. CN’s broadcast territories include India, Pakistan, Bangladesh, Maldives, Nepal, Bhutan, Sri Lanka, Brunei, Burma, Cambodia, China, Fiji, Hong Kong, Indonesia, Laos, Macau, Malaysia, Papua New Guinea, Philippines, Singapore, Tahiti, Taiwan, Thailand, and Vietnam.