Aardman Mobilizes

As Wallace & Gromit: The Curse of the Were-Rabbit continues to dominate the overseas box office, U.K. production house Aardman Animations is reportedly bringing its unique brand of animation and storytelling to cell phones and other mobile devices. According to Daily Variety, the company has signed a number of deals to distribute video clips, wallpapers, screensavers, ringtones and other gadget goodies around the world.

Minick has licensed Aardman properties for mobile content distribution in Latin America and north and east European territories, while similar arrangements were made with Starcut for Southeast Asia, Player X for Scandinavia and Buongiorno for France, Italy, Brazil, Greece, Morocco, Portugal, Australia and New Zealand. Aardman staples Angry Kid and Wallace & Gromit have also been licensed by 3 Australia and Telecom New Zealand.

In addition to licensing its intellectual properties, Aardman plans to further exploit the rapidly expanding mobile market by building its own mobile production unit with help from London-based mobile content specialist edpic. Aardman is now in production on Flushed Away, a CG-animated action-comedy starring rats voiced by Hugh Jackman and Kate Winslet. DreamWorks plans to release the film in the fall of 2006. Other works in progress include a Creature Comforts series tailored for U.S. television.