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4Kids Unveils Henson Designs’ The Scribbles
4Kids Entertainment introduced at the recent Licensing Expo in Las Vegas a new group of characters from Jim Henson Designs known as The Scribbles.
Inspired by original scribbles by the late creator of the Muppets, The Scribbles are colorful characters who help viewers express their pent-up emotions.
Among the colorful characters: Wendell – The Dreamer; Gormand ‘ The Glutton; Zee-Zee ‘ The Lump; Spork ‘ The Wild Child; Sunny ‘ The Goth Girl; Bink ‘ The Weirdo; Razz ‘ The Trickster; and Smitty ‘ The Blowhard.
Since they were first introduced in 2009, Jim Henson Designs products have taken Japan by storm. 4Kids’ agent Global Brands helped launch The Scribbles in Japan and is in the process of negotiating additional licensing deals in multiple categories.
‘We identified this as a key property for Japan since Jim Henson is a global icon,’ said Marcia Aoki, Managing Director of Global Brands Japan. ‘The Henson legacy, coupled with the fact that the art is so adorable and translates in any language, is what is making the brand a success in Japan. We are proud to have been the ‘adopted’ birthplace for Jim Henson Designs.’