4Kids, Microsoft to Create Kids’ Property

4Kids Ent. Inc., the children’s entertainment company behind the Yu-Gi-Oh!, Pok’mon and Teenage Mutant Ninja Turtles brands, has joined forces with Microsoft Corp. to develop a unique children’s entertainment property. Under the agreement, 4Kids will serve as the global licensing agent for Microsoft Game Studios, managing all broadcast, home video, music and merchandise licensing rights for the yet-to-be-revealed franchise.

Alfred R. Kahn, chairman and CEO of 4Kids Ent., comments, “We are thrilled to serve as the partner of choice and act as the vehicle for Microsoft to broaden its appeal among a more mainstream market focusing on children and family entertainment. We are confident our strong track record in developing integrated marketing and merchandising programs designed specifically for kids will enhance the future success of Microsoft Game Studios.”

Microsoft Game Studios develops and publishes games for the Xbox and Xbox 360 consoles, as well as PC and online platforms. The company’s top franchises include Age of Empires, Flight Simulator, Zoo Tycoon, Fable and Project Gotham Racing. More information is available at www.microsoft.com/games. Learn more about 4Kids Ent. at www.4KidsEntertainment.com.