YouTube Seals Disney Deal

disney-interactive-youtube-150

Disney Interactive and YouTube (part of the Google juggernaut) have announced a collaborative agreement to create co-branded, family-friendly video destinations, Variety reports. The entertainment behemoths will utilize Disney produced content, plus family fare already available on YouTube.com, along with a blend of current Disney Interactive original series, select Disney Channel programming, and user-generated content.

“With online video consumption exploding and YouTube at the center of that trend, we see an opportunity for Disney Interactive and YouTube to bring Disney’s legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer,” said Disney Interactive Media Group’s co-president James Pitaro. “As we prepare to re-launch Disney.com in fall 2012, the Disney/YouTube destination will play a critical part in our next generation platform.”

Disney Interactive Studios / YouTube

Disney Interactive Studios / YouTube

The first project set to launch through the partnership will be an original web video series based on Disney’s mobile game Where’s My Water?, due out in February.

Where’s My Water?

Where’s My Water?