The Warner Bros. Television Group (WBTVG) has stepped up its multiplatform digital media efforts with the launch of two new broadband destinations, KidsWB.com and TheWB.com. The premium, ad-supported video-on-demand outlets have attracted such advertising and promotional partners as Mattel, McDonald’s and Johnson & Johnson. Distribution and marketing partners include Comcast Cable, Fancast.com, AOL and a number of mobile carriers.
KidsWB.com (formerly known as T-Works) is a youth-oriented, immersive entertainment environment designed for kids 6’12. The venture marks the first time that characters from across the Studio’s libraries of iconic animated properties’including Warner Bros. Animation, Looney Tunes, Hanna-Barbera and DC Comics’have been assembled in a single online, interactive destination. KidsWB.com will feature classic, original and contemporary animated programming from some of the industry’s most acclaimed creators, along with more than 100 animation-themed games.
Scheduled to Beta launch in early May with a wide launch planned for the end of August, TheWB.com will target adults 16’34 with a collection of The WB Network’s most popular series and other successful programming, as well as original series created specifically for the new site. WBTVG has created an application on Facebook Platform, which will allow seamless integration of Facebook’s social networking utility on TheWB.com, as well as bringing TheWB.com’s entertainment content to Facebook users.
Another component of WBTVG’s multiplatform expansion is MomLogic.com, an online destination and community for moms of all ages. The site has introduced a series of new customization and personalization features which allow users to access the content that most pertains to them, based on their stages of parenting and the ages of their children.