Wall Street Gets Animated in Hoofy

Bulls and Bears have been part of animation scene for a long time, but nobody has put them behind a desk to report on the stock market until now. Minyanville Publishing & Multimedia, a self-described financial intelligence community, has announced the launch of what it calls the first-ever animated business television show. Hoofy and Boo’s News and Views debuts today, April 10, at Minyanville.com and offers a topical and timely look at the week’s big stories, market conditions and world affairs in general.

“Bringing Wall Street’s Bull and Bear to life with Hoofy and Boo’s News and Views was a natural progression for us,” says Minyanville founder and CEO Todd Harrison. “Hoofy and Boo offer an entertaining, irreverent and informative look at the stories shaping the markets. What John Stewart is to politics, Hoofy and Boo will be to Finance.”

The online show is being produced by Minyanville and LiveSpark animation out of Minneapolis, Min., with former ad man Justin Rohrlich and Kevin Depew spearheading production for Minyanville. In order to keep the show topical, LiveSpark devised a pipeline that allows the studio to complete an episode in less than thirty-six hours.

Created in 2003, Minyanville is a multimedia platform that blends finance, education and entertainment to help visitors navigate the world of finance. Hoofy and Boo’s News and Views is the flagship offering on MVTV, a new video offering on the site. The first episode of the program has the animals commenting on Sarbanes-Oxley, personal income taxes and the difference between bulls and bears. Watch it at www.minyanville.com.