TV Tokyo, Crunchyroll Solidify Partnership

Japanese anime broadcaster TV Tokyo has made a strategic investment of $750,000 in the Asian media and lifestyle website Crunchyroll.

The deal expands the companies’ previous partnership and ensures that TV Tokyo will continue to license such anime content as Naruto Shippuden and Tegami Bachi: Letter Bee to the site. Crunchyroll will continue to offer premium access to TV Tokyo content under its subscription plan.

‘This investment fits with our three ‘challenge goals’ of cultivating new hits, developing our rights business, and discovering new revenue areas,’ says Masayuki Shimada, president and co-CEO of TV Tokyo. ‘Through Crunchyroll now more than ever before, we will be able to cultivate new programs to a worldwide audience, strategically plan a global rights business, and leverage Crunchyroll’s innovation to discover new ways to generate revenue.’

‘With this partnership, we formalize our already strong relationship with TV TOKYO and look forward to building a long-term business together,’ says Kun Gao, co-founder and CEO of Crunchyroll. ‘This is an historic moment for Crunchyroll, and this solidifies our commitment to bringing the best in Japanese anime to our millions of fans around the globe.’