DIC Ent. has announced that the web community for its new Trollz property recently registered its one millionth user. Launched in April, www.trollz.com also ranked among the top-10 kids’ entertainment sites for girls 6—14, and claimed the No.1 spot with girls 2—6 years old, according to DIC.
Trollz.com employs an intuitive, map-driven interface that allows visitors to explore the world of Trollzopolis and the many activities and hidden "gems" within each location. Areas include the Trollzopolis Mall and Trollz Arcade, which features single-player games that earn players currency for use at Rock Candy Clothing, Trollzé’s Hair Salon and the Spell Shop. Trollz wallpapers, screensavers, and ringtones for cell phones can be purchased at Trollz Mobile, while the latest music, videos and cartoons play at the Trollz Amphitheater. In addition, visitors can meet all the Trollz and check out videos, Memory Book journals and biographies at Trollzopolis High.
The Trollz brand is a contemporary version of the world-famous spiky-haired dolls originally created by Thomas Dam in Denmark more than 50 years ago. This new teenage lifestyle brand revolves around five fashion-conscious teenage best friends–Amethyst, Onyx, Sapphire, Topaz and Ruby–who each offers her own unique style and personality. Together, they form the “Magic of The Five,” to ward off bad spells and extol the virtues of friendship and forgiveness.
The first two Trollz animated movies, Best Friends For Life and Magic of the Five, are available on DVD in the U.S. from Warner Home Video. The company also has rights to distribute the films on disc overseas, while Nickelodeon International holds exclusive cable, satellite and pay TV rights for DIC’s animated Trollz television series.