Music streaming service Spotify is teaming up with Talenthouse in the U.K. to invite animators to create artwork showing how music can express a thousand words and emotions.
The companies have issued an open brief to all animators to design a vision that expresses how music connects us all, which links to an emotion or experience or an important person in their life and conveys how it makes them feel. The creative solution should engage 18-24 year-olds for whom music plays an important role in developing their identity, navigating life, and connecting with people around them.
Animators are encouraged to create their own original 15-second to 30-second film inspired by the #NowFeeling hashtag and the 90-second films that Spotify has already created.
The winning artist will receive part of a prize pool of £5,000 and the opportunity to power-up their career as their design will be promoted across Spotify social channels, feature in a Spotify paid media campaign and have future work commissioned by Spotify.