Cookie Jar Ent’s web site for the hit animated series Spider Riders took silver in the W3Awards, an invitation-only web design and marketing competition sanctioned and judged by the International Academy of the Visual Arts (IAVA). Designed by Tribal Nova and Frima Studios in association with Cookie Jar’s marketing and digital media teams, www.spiderriders.com managed to stand out among 2,300 entries from around the world.
Co-produced by Cookie Jar Ent. and Japanese animation studio Bee Train, the Spider Riders animated series follows the adventures of 11-year-old Hunter Steele, who discovers the fantastic, subterranean world of Arachna and joins a group of elite warriors who ride 10-foot tall spiders in battle with the evil Invectids, giant, humanoid insects determined to wipe out human life.
Visitors of the Spider Riders site enter a state-of-the-art, immersive online world based on the boys action series, which launch into its official debut season in early 2007 on KIDS’ WB!. Since its launch, the site has seen nearly one million visitors sign up play the Spider Riders online video game, which transports fans to the world of Arachna to compete in 15 skill levels.
The W3Awards are selected by a top-tier list of professionals, including recognized media, interactive, advertising and marketing firms. IAVA members include execs from organizations such as Alloy, BRANDWEEK, Coach, The Ellen Degeneres Show, Estee Lauder, HBO, iNDELIBLE, Monster.com, MTV, Omnicom, Polo Ralph Lauren, Refinery, Sotheby’s Institute of Art, Victoria’s Secret, Wired and Yahoo!