Sid and Ty Set Playdate for Online Store

Sid the Science Kid has a whole new toy box to play in.

Ty’s Toy Box.com will launch July 1 an online store for the animated PBS KIDS series, featuring ‘print on demand’ apparel and such licensed products as DVDs of the show’s first season.

The show is produced by The Jim Henson Co. and KCET, the Los Angeles affiliate of PBS.

“Sid the Science Kid is not only a hit with preschoolers, but also with parents who want to foster their children’s curiosity about the world around them,” said Ty Simpson, CEO of Brand Performance, parent company for Ty’s Toy Box.