Kyra E. Reppen, former head of NickJr.com and creator of the recently launched ParentsConnect brand, has been named senior VP and general manager of NeoPets, a major web destination for kids and tweens. Reporting to Steve Youngwood, exec VP of digital for Nickelodeon and MTVN Kids and Family Group, Reppen will oversee day-to-day operations, creative direction and business strategy for the Glendale, Calif.-based venture.
NeoPets Inc. was founded by Doug C. Dohring in 2000 and acquired by MTV Networks in June of 2005. With more than 30 million members worldwide, NeoPets.com has quickly become one of the largest and fastest growing web sites, generating more than two billion pageviews per month. Dohring will continue to be involved with the company as a consultant.
As VP and general manager of Nickjr.com, Reppen oversaw strategy, creative and editorial for the site, transforming it from a television promotional site to a leading parenting website for parents of young children. She is also credited with spearheading the acquisition of local online parenting resource GoCityKids, and launching Nick Jr. ParentsTV, a broadband video channel. In addition, she produced the first-ever 3D online games for preschoolers and led the networks’ preschool introduction to wireless, interactive TV and innovative online gaming experiences.
Last March, Warner Bros. announced plans to produce animated theatrical features based NepPets, a global online network which allows members to create and care for virtual pets. For more information on the property, go to www.neopets.com.