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Prism, Nick Unleash Bin Weevils on Europe
In an agreement with Nickelodeon Europe, children’s and youth media company Prism Ent. and Nickelodeon U.K. are rolling out their online kids’ environment, Bin Weevils, in new territories. Kids visiting the websites of Nickelodeon channels in Sweden, Italy and Spain will soon be able to join in the comedy-driven animated fun that is already a hit with Nick fans in the U.K.
Bin Weevils, a 50/50 joint venture between Prism and Nickelodeon U.K., features trillions of tiny bin-dwelling weevils who argue constantly with each other. Each rubbish-loving microscopic creature is named and distinguished by its singular character trait.
The Bin Weevils online environment will sit within each Nickelodeon channel site, allowing kids to design and customize their own Weevil character and then journey around the bin to chat with other Weevils and play games such as Flem Darts and Gong Olympics.
To date, 281,632 children have registered as Bin Weevils at www.nickelodeon.co.uk. The site received 2,671,516 hits in November 2004 alone.