Nickelodeon has become the first major kid’s network to provide full-length programming online with the launch of TurboNick, a broadband video platform available on Nick.com. TurboNick officially kicks off with a full advertising and promotional campaign on July 17, but the soft launch has already logged more than 1.25 million streams since July 1.
TurboNick will offer up to 20 hours of new, ad-supported programming every week, allowing kids to watch clips and full-length episodes of Nick series. It is organized in six separate areas, each containing up to five different series with two or more episodes to choose from. Animation will be concentrated in the "Nicktoons" area, where fans can view SpongeBob SquarePants, The Fairly OddParents and other favorites on demand. The service will also host the occasional world premiere beginning with the new animated series Catscratch, which debuts on air Saturday, July 9, at 8 p.m.
Other exclusive TurboNick content will include animated shorts from Nick Australia and the short toon series Schmutz from Klasky Csupo, the animation studio behind Rugrats and The Wild Thornberrys. All programming will be available in full-screen and kids can customize the look of their TurboNick players.
The launch of TurboNick follows MTV Networks’ recent acquisition of Neopets, a global online virtual pet sensation with more than 25 million members worldwide. Nickelodoen is also rolling out two more broadband video initiatives. Nick Jr. Parents TV is intended to bring Nick Jr.’s parenting content to life through video, while a new, upgraded version of Nick Jr. Video will entertain preschoolers with more than 100 video clips from Nick Jr. shows including the upcoming Dora the Explorer spin-off series, Go Diego Go!.