The Hollywood Reporter brings word today that MTV Networks will make clips from every episode of comedy Central’s South Park available online to be viewed free of charge next year. The conglomerate hopes the additional web exposure will increase viewership and marketing sales for the animated show, just as it has for The Daily Show With Jon Stewart.
South Park creators Matt Stone and Trey Parker will share in web revenue as part of an agreement they signed with Comedy Central in August. The deal involves the formation of a new venture dubbed SouthParkStudios.com, which currently offers a handful of video clips from the irreverent comedy show about four kids who live in a dysfunctional Colorado town. The site will also provide visitors with downloadable content for cell phones and other portable media devices.
South Park launched in 1997 and remains Comedy Central’s top-rated show. The series’ current season has enjoyed the highest ratings since the landmark second season in 1998, and the recent three-episode ‘Imaginationland’ story arc was the network’s most-watched telecast of the year. The final episode of the trilogy aired Wednesday, Oct. 31 and drew nearly 4 million total viewers.