Live Earth to Help Greens Go Global

When the internationally televised Live Earth rock concert hits the air on July 7, viewers will be introduced to The Greens, an engaging new website from the creative minds at WGBH Interactive Kids Group.

The kids may have been alright when The Who recorded the eponymous song in 1965 but they weren’t very environmentally aware. In 2007, the kid’s market is a big target for environmentalists. The Greens aims to give the youth crowd some animated Web-based allies: namely Izz and Dex, the two middle-school characters who act as hosts of the site.

The Greens (at www.meetthegreens.org) explores an array of kid-friendly environmental topics and offers concrete ways to take action. Central to the site will be animated episodic adventures, a Web blog, Flash games and more. This website marks WGBH Boston’s first foray into making original animation for a web audience.