Conservation International and Dana Point, Calif.-based company Kango (a division of G8R Group) announced the launch of Tales 4 Tomorrow, a new kids online brand which promotes animal conservation. The website (www.tales4tomorrow.com) will offer children games, videos and virtual worlds and aims to entertain and teach them about the plight of endangered animals all over the world. The brand’s toy line will be distributed by Fiesta and will include eco-minded plush toys, games and trading cards.
Visitors to the site will also be able to help four Conservation International Endangered Species programs: The Big-Eyed Tree Frog, Maintaining and Restoring Tiger and Rhino Habitat, International Tiger Coalition and Panda Guardians. Five percent of plush toy sales made on the site will be donated to the non-profit organization’s activities.
‘It’s an honor to be working with Conservation International on such an important issue,” says Adam Unger, Kango’s senior VP and general manager. “They are simply the best organization to support our mission. Our hope is that Tales 4 Tomorrow will raise awareness and inspire the next generation of CI members to improve our planet.’
T4T Plush and Fun Packs will be available in the first quarter of 2009 at toy and gift retailers as well as zoos, aquariums, and gift stores through Fiesta through Fiesta. For more information, visit www.tales4tomorrow.com, www.kangoonline.com and www.conservation.org.