Reston, Virgina-based comScore Media Metrix today released its monthly analysis of consumer Internet behavior, noting that JibJab.com, home of the famous "This Land is Your Land" political spoof, drew three times as many American visitors than both the John Kerry and George Bush websites combined.
JibJab.com logged 10.4 million unique visitors in July, while only 3.3 million people clicked on JohnKerry.com and GeorgeWBush.com. The cartoon satirizing both presidential candidates drove a 62% increase in traffic to JibJab and made the site the 56th largest online property. The toon was also available through AtomFilms.com, which got a considerable spike in hits as well.
At its peak, according to comScore Media Metrix, JibJab.com attracted well over a million Americans per day, making it hard for many to even download the animated short set to Arlo Guthrie’s classic folk tune, "This Land is Your Land, This Land is My Land." The site also drew the attention of the national and local news media and The Tonight Show with Jay Leno, as well as lawyers for Guthrie’s estate. A law suit is pending.
JibJab.com is the brainchild of brothers Evan and Greg Spiredelli. To find out more about the site and the Spredelli’s booming careers, pick up the September issue of Animation Magazine.