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Hearst Buys Into AwesomenessTV


Hearst Buys Into AwesomenessTV

DreamWorks Animation has sold a 25 percent stake in AwesomenessTV to Hearst Corporation for $81.25 million.

Hearst Corp. will partner with DreamWorks Animation to grow AwesomenessTV, which is a multi-platform media company aimed at teens.

The two plan to work together to support AwesomenessTV’s efforts to enter into new content channels, broaden its audience and expand its geographic reach.

Under the agreement, AwesomenessTV will gain immediate access to Hearst’s SVOD technology.




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