Habbo Hits 100 Million Avatars

Habbo, a popular virtual community for teenagers, today announced the creation of its 100 millionth animated avatar. Owned by Finish Company Sulake, the site launched in 2000 and has steadily grown to attract close to 10 million monthly visitors worldwide. The 100 millionth avatar, also known as a Habbo, was created by a user in the U.K., who will receive special virtual prizes, including a tailor-made Habbo room with some extremely rare items, as well as a wealth of Habbo coins and a brand-new MacBook Air laptop computer.

‘This is an important landmark for Habbo,’ comments Sulake CEO Timo Soininen. ‘Attracting 100 million Habbos is a testament to how user-generated content and activities in a fun, cartoony setting creates a compelling service and experience for teens. During the past eight years, Habbo has maintained its vitality by listening to its users’ wishes and by adapting the service to meet Habbos’ needs.’

Originally introduced in Finland, Habbo has now expanded to 32 online communities in countries across six continents. During the last six months, the site has welcomed nearly 20 million new registered users, thanks in part to a various marketing campaigns and celebrity appearances by leading recording artists Natasha Bedingfield, Chris Brown and Jordan Sparks.