Atlantyca Entertainment is taking its hit animated character Geronimo Stilton into new realms both online and in Japan.
First, the Milan-based producer of the seris has announced the launch of an all new website, www.geronimostilton.com. The new portal features an assortment of Geronimo Stilton-themed games and activities, a social community for children, and links to the entire collection of Geronimo Stilton books, animated programs and merchandise.
Made by eBit Innovation, a marketing and web innovation company, and the web creative agency IM*MEDIA under the supervision of Atlantyca web manager Sergio Maramotti, the portal’s marketplace shows children the entire world of books, animated programs and licensed merchandise available from a huge collection of publishers and manufacturers. Many of the print and electronic media products are available for download and links are provided for purchasing toys and licensed merchandise.
The initial launch will be made in seven languages: English, Italian, French, Dutch, Flemish, Catalan and Chinese. The launch is supported by the property’s international publishers: Scholastic, Edizioni Piemme Albin Michel, Baeckens Book, De Wakkere Muis, Grup 62 and 21 Century Publishing House .
“We are excited to invite children into this immersive, 360-degree Geronimo Stilton experience that allows them to participate in his world and share their experiences directly with online friends,” said CEO Claudia Mazzucco. “Our objective is to build a site created by children, generated content. On the site, children will be able to draw comics and evaluate books ; activities will include adding individual comments, the exchanging of opinions with Geronimo and finally they can be the real protagonists of their favorite site.”
Atlantyca also has announced a major deal with Japanese publishing giant Kodansha to put out children’s books in Japan.
The five-year deal will see the publisher put out the Geronimo Stilton Funny Tales book series throughout Japan, starting in June.
“I have loved the Geronimo Stilton books since first seeing them,” said Abe Kaoru, Kodansha’s children’s book division director. “These books are brimming with humor, vivid graphics and illustrations, and non- stop incredible adventures making for captivating reading for all ages. We are thrilled to introduce Geronimo Stilton to our young readers and know that even the most reluctant ones will find pure joy in experiencing Geronimo’s stories. We are dedicated to maintaining Geronimo’s strong traits and high virtues, all of which have made him one of the most loved characters globally. Japanese children could learn from him how to overcome difficulties.”
Geronimo Stilton Funny Tales is the most famous Geronimo Stilton series in which the well-known journalist mouse tells the stories of his many adventures.