Former Walt Disney Co. CEO Michael Eisner will shif his focus from the big screen to the very small screen with the creation of Vuguru, an independent studio dedicated to producing and distributing content for mobile phones, the Web and and other digital outlets.
Backed by Eisner’s investment firm, the Tornante Co., Vuguru will offer original and third-party entertainment properties in all genres and formats. The company’s first original production is Prom Queen, a serialized mystery that will unfold over 80 90-second episodes. The series is being produced with independent production studio Big Fantastic and will be distributed on various outlets including Vuguru.com, promqueen.tv, YouTube, Veoh Networks and sponsor Ellegirl.com.
Given Eisner’s history with animation and the current demand for animated content created for Internet and mobile platforms, it’s logical to expect to see Vuguru announcing animated projects in developlent in the near future. Eisner is a board member of Veoh Networks, a YouTube competitor that offers, among other things, anime features and episodes of animated shows for viewing over the internet.