DreamWorks Animation is stepping deeper into the streaming game by launching a new, family-oriented YouTube channel called DreamWorksTV that will feature original, live-action and animated content, according to StreamDaily. The digital outlet venture was announced at YouTube’s Brandcast event last night in New York.
A separate DW creative team lead by AwesomenessTV founder and CEO Brian Robbins will be charged with developing content for the YouTube channel. Robbins’ channel was acquired by DreamWorks last year.
During the presentation, YouTube head of content and business operations Robert Kyncl showed a clip of original toon Jimmy Blue Shorts from exec producers Chris Hamilton and Zachary Aufdemberg. Other animated offerings in the works are Fifi: Cat Therapist (written, produced and directed by Mike Blum) and Gorillaville (exec produced by Mike De Trana, Ron Yavnieli and Birkner Rawlings).