Disney/ABC Logs On to YouTube

The Disney/ABC-TV Group and ESPN have signed a deal to distribute its content on YouTube.

The deal will see YouTube launch several channels for the company’s various content outlets that will feature shortform programming, Variety reports. Disney will sell the advertising for the channels and share the revenue with YouTube and its parent company, Google.

The channels will feature content running less than 5 minutes and include webisodes, sneak previews and recaps.

The ESPN site is set to roll out in April, with the others ‘ ABC Entertainment, ABC News, ABC Family and SoapNet ‘ following in early May.

Disney is continuing to explore an online video deal with NBC-Universal’s Hulu video service. That deal is unrelated to the YouTube agreement.