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Disney to Launch Toontown Online
Disney Online will officially launch a downloadable version of Disney’s Toontown Online (www.toontown.com), a massively multiplayer 3D online game for kids and families, on June 2, 2003. A retail version will follow in September.
Disney’s Toontown Online has been available to the public as a “sneak peek” since October 2002. During that time, it was nominated for AIAS’ 2003 PC Massively Multiplayer/Persistent World Game of the Year Award, as well as for two Webby Awards for Best Game Web Site and Best Kids Web Site.
In the game, players become personalized cartoon characters who join together to save the world from the evil Cogs, a tightly wound group of business robots unleashed by an unsuspecting Scrooge McDuck. Since Cogs can’t take a joke, Toons confront them with gags, such as dousing them with seltzer or giving them a pie in the face.
In addition to the download, Disney’s Toontown Online will later be offered with a Disney specialty card powered by AT&T Prepaid Web Cents technology, a new secure payment alternative for consumer purchases of online digital content. The subscription rate has been set at $9.95 per month, with longer membership packages available at reduced rates.
Disney’s Virtual Reality Studio, established as part of Walt Disney Imagineering R&D, developed Toontown using its own PANDA3D proprietary network game engine.