Disney Buys Kids Animation Site Kerpoof

The Walt Disney Co. has acquired Kerpoof, a kids-oriented website that lets users easily create pictures, cards and short animated clips.

Kerpoof launched in 2007 and will continue as its own online portal, according to TechCrunch. Disney has already begun to incorporate Kerpoof’s technology and simple interfaces into its Disney Characters site.

Terms of the deal were not disclosed.