DC Unveils Digital Comics Initiative

DC Comics has announced a digital publishing initiative that will make its popular comic book titles available through dedicated applications on the iPhone, iPad, iPod Touch and through Sony’s PlayStation Network for the PSP.

DC’s entry into digital publishing comes after much speculation about when and how the publisher would take the plunge. The company developed its app in conjunction with comiXology, which has developed digital comics apps for a number of comic book publishers, including Marvel.

Titles made available as of Wednesday include Batman: Hush, Green Lantern: Rebirth, Fables: Legends in Exiles and Planetary: All Over the World and Other Stories, with prices ranging from 99 cents to $2.99 per issue. While most of these are backlist titles already available in print, the miniseries Justice League: Generation Lost, is being made available day and date with the print version at the same price point of $2.99.

DC and comiXology also announced that a portion of the revenues from digital comics sales will be used for a Retailer Affliate Program that will benefit owners of brick-and-mortar comic book shops. They also announced that comic book creators also will benefit from and be paid for sales of the digital comics featuring their work.

‘At DC Comics, it has been a top priority that DC forges a meaningful, forward-looking digital strategy,’ said Jim Lee, co-publisher of DC Comics, in a statement. ‘As both a comic book creator and co-publisher, it was incredibly important that our plan includes not only creator incentive payments, but also an innovative component that supports comic shop owners. We see digital as an opportunity to grow our entire business.’