Cartoon Network and the NBA have teamed up to create a wide range of basketball-themed content for online, mobile, video on demand and broadcast platforms.
The first project from this deal will be a short-form series called My Dad’s a Pro, which will offer a glimpse into the lives of NBA players’ children. The series is set to debut in the fall, in conjunction with the start of the 2009-2010 NBA season.
Also debuting in the fall will be a new basketball section on CartoonNetwork.com.
The deal continues a relationship between Cartoon Network parent company Turner Broadcasting and the NBA that goes back 25 years.