Leading U.K. broadcaster Channel 4 has commissioned award-winning studio Aardman Animations and indie producer Lupus Films to develop a new online site devoted to animation. Dubbed 4mations, the online destination will allow visitors to view and vote on animated works, upload videos and games for cash prizes, get commissioned to create new work and view classics from the Channel 4 archive.
Jon Gisby, Channel 4′s director of New Media and Technology, comments, ’4mations will enable us to meet the needs of an audience that is increasingly online. It’s also the logical next step in working with the great creators of animation and we’re thrilled to provide an online home for such a vibrant community. This is another example of Channel 4 working with its partners to reinvent itself for a fully digital future’
‘Channel 4 has been a major supporter of the U.K. animation industry for the past 25 years,’ adds Jan Younghusband, commissioning editor of the broadcaster’s arts and performance unit. ‘We recently enjoyed Oscar success with Suzie Templeton’s film of Peter and the Wolf, and are continuing our commitment to animation with the commission of 4mations.’
A teaser site for 4mations launched earlier this month in conjunction with the Channel 4-sponsored British Animation Awards, which saw Aardman snatch a number of awards for various projects. Animators are invited to submit works at www.4mations.tv, which will see a beta version debut in June or August, followed by a full launch this fall.