4Kids Enters Online Shopping Ring

The toon-loving New Yorkers over at 4Kids Ent. have kicked it up a notch just in time for the holiday season with the launch of the new online 4Kids TV Shop at www.4kids.tv. Serving up more than 600 cool tie-ins inspired by popular 4Kids titles, the web store will allow visitors to shop via Amazon.com for cards, DVDs, books, apparel, toys and other merchandise based on such hot properties as Teenage Mutant Ninja Turtles, Winx Club, Cabbage Patch Kids, Bratz and G.I. Joe Sigma 6.

‘With the increasing popularity of online shopping, we felt it was important to provide kids and their families with a safe and convenient place to shop for their favorite 4Kids licensed products,’ notes 4Kids chairman and CEO Alfred R. Kahn.

The 4kids TV website has also kicked off a Mega Games section in conjunction with the launch of the store. Created with partner Boonty Games, the expanded gaming section of the website will feature more than 100 free-to-download or online-play titles including Monopoly, Shrek 2 Ogre Bowl and RollerCoaster Tycoon 2. Site visitors have the option of upgrading the features and levels on the free games for less than $20, and can also download the 4Kids MegaGames HQ Box, which will let them collect and play their faves on their computer even if they are not online.

Providing youngsters with 24/7 access to streaming videos of 4Kids toons, show info, games, music and nifty downloads, the 4Kids TV website already gets an ample amount of online traffic, and the new additions are certain to draw even more fans to the 4Kids web world, located at www.4kids.tv.